Website monetization with football odds and predictions

Sports betting has rapidly evolved from a traditional bookmaker model to a dynamic data-driven industry. Today's bettors often seek an edge through analytics, modeling, and predictive algorithms when making bet placements. However, many still face a critical problem: access to accurate, timely, and actionable data.

In the current market numerous APIs offer basic odds feeds, but only a few provide predictive insights. Many solutions have poor data latency, limited sports coverage or lack prediction confidence. As a result, bettors are left searching for tools that can provide meaningful data.

Potential customers, sport betting platforms, tipping services consistently demand:

• real time odds updates with minimal latency
• accurate probability models that reflect betting market movements
• predictive analytics that help identify value bets and market inefficiencies
• easy integration through REST APIs

Access to such data can open multiple monetization paths. One can build:

• premium tipping services offering high-confidence betting advice
• custom sports betting dashboards that provide professional bettors predictive insights
• affiliate marketing websites that generate revenue through user engagement and partner links

Accurate odds and predictions ultimately mean better decisions, improved betting ROI, and the ability to create high quality products in today's competitive industry. Choosing the right API is the first step toward achieving these goals.

Competitive odds and prediction APIs

Highlightly offers a comprehensive sports API that delivers real-time odds, bookmaker information, and predictive analytics designed for developers who are trying to build the next generation sports betting and analysis platforms.

At its core, the API provides detailed prematch and live match data for a wide range of sports and competitions. When querying a specific fixture, users receive standard match details, predictions for match outcomes (e.g., home win, draw, away win) and updated probabilities as the match progresses.

Here are a few key capabilities around betting and odds:

• comprehensive odds coverage — Highlightly provides odds for multiple bookmakers, allowing applications to compare markets, find value bets, or present the best available prices to users.
• bookmaker information — detailed information about bookmakers, including their specific market offerings and odds formatting, making it easier to customize content for different jurisdictions or audience preferences.
• prematch predictions — for fixtures that have not yet started, Highlightly offers predictions based on historical data, team form, and other contextual factors.
• live predictions — during active matches the models are dynamically updated in real-time, factoring in the current score, match status, and in-game events. This enables applications to support live betting strategies with real-time insights.

By combining odds aggregation, predictive modeling, and bookmaker data, Highlightly enables developers and businesses to build betting platforms that address the demand for smarter sports betting experiences.

How Highlightly works, what sets it apart, and who can benefit

Highlightly is engineered to provide sports betting platforms, analytical tools, and individual developers with a combination of real-time data, predictive modeling, and AI-powered insights.

As of now, there are two specialized predictive models: a three-way model (predicting home win, draw, or away win) and a two-way model (predicting home or away win only). Prematch predictions are available up to 7 days in advance, giving users an early analytical view on upcoming fixtures. Each match undergoes model recalculations once per day until kickoff, ensuring that any changes such as injury reports or market movement are reflected in the latest output. As for live predictions, they are updated every 10 minutes during the match, factoring in real-time developments such as current scores, player performance, and in-game events.

The predictive models draw from varied set of inputs including:

• detailed statistics from the last five matches for each team or player
• player injuries and absence data
• player performance metrics from the past year, with more recent matches weighted more heavily
• card suspensions (for soccer and similar sports)
• projected starting lineups
• head-to-head historical results
• bookmaker odds and market trends
• external factors sourced from aggregated social media and news channels

Highlightly is designed for a broad range of users, including:

• sports betting platforms seeking to enhance their pre-game and in-play offerings
• mobile app developers building real-time betting tools or prediction-based applications
• tipster and advisory services wanting to offer data-backed recommendations
• professional and semi-professional bettors using model-driven strategies to identify value bets
• fantasy sports platforms that require advanced match outcome probabilities for game simulations or draft advice
• affiliate marketers aiming to attract users through intelligent betting insights and odds comparison tools

By combining real-time data, AI-driven predictive models, and robust bookmaker integration, Highlightly provides a technical foundation for creating more informed, engaging, and profitable betting products.

Integrating Highlightly into your platform

Integrating Highlightly into an application or service is designed to be straightforward, flexible, and developer-friendly. The API follows a RESTful architecture with standardized JSON responses, making it easy to query, retrieve, and manipulate data.

To start using the API services you will first need to create an account via Highlightly or RapidAPI. Both platforms offer you the ability to view the API analytics, manage billing settings, control API keys and much more. Once you create your account you will receive an API key.

Please ensure that your API key is not made public to prevent potential abuse. Your API key can be managed either through Highlightly or RapidAPI.

To retrieve the data from the API, use one of the below URLs, depending on where you created your account:

• https://sports.highlightly.net — Highlightly API base url
• https://sport-highlights-api.p.rapidapi.com — RapidAPI API base url

Each API request will be considered valid only if the following HTTP headers are present:

• x-rapid-api — Highlightly or RapidAPI API token
• x-rapidapi-host — only needed for usage through RapidAPI. For the general Sport API provide sport-highlights-api.p.rapidapi.com to the HTTP header

Now that we know on how to send requests lets take a look at a few utility-based endpoints:

• /:{sport}/countries — retrieve a list of available countries and their associated codes where competitions are active.
• /:{sport}/leagues — retrieve a list of available leagues and active seasons (e.g., Premier League, NBA).
• /:{sport}/teams — access detailed information about teams participating in supported leagues.
• /:{sport}/bookmakers — list of supported bookmakers for which Highlightly provides odds.

These utility routes allow developers to build dynamic filtering systems, enabling users to easily browse data by country, league, or team.

For event-level data, Highlightly provides dedicated endpoints to query:

• /{sport}/matches — retrieve upcoming and live matches based on various filters (date, league, team).
• /{sport}/matches/{matchId} — fetch detailed match information such as match metadata (start time, teams, competition, venue), current odds across bookmakers, prematch & live predictions, and so on.

There are a lot more available routes but to ensure that the article scope does not explode we will not go into more details. We suggest you to take a look at the official documentation. Now lets take a look at a few practical examples on how to use the API.

Scenario 1: Retrieving Premier League odds for a specific date

1. Query /football/countries and find the country code for England.
2. Use /football/leagues?countryCode=GB-ENG to find the Premier League ID and supported seasons.
3. Request /football/matches?date=2025-04-20&leagueId=33973 to list all matches in the Premier League for 20th April 2025.
4. For each match request the detailed matched route, e.g. Leicester vs Liverpool /football/matches/1028305783 to get the pre-match and live predictions.
5. Pre-match and live odds are available up to 4 weeks after the match ends. To retrieve all bookmaker available live odds for Leicester vs Liverpool we can query /football/odds?matchId=1028305783&oddsType=live. To execute this step you will need any paid plan.

Scenario 2: Building a betting dashboard

1. Retrieve all matches being played for the next 7 days, e.g. request route /football/matches?date=2025-04-20&offset=0. Remember that the response is paginated so you will need to send multiple HTTP requests by increasing the offset query parameter until no data is returned for the requested date.
2. Use /football/bookmakers to get a list of all supported bookmakers. Pick the ones you want to show on your website or app.
3. Now we need to retrieve all pre-match odds for the next 7 days, e.g. route /football/odds?date=2025-04-20&offset=0. This route is paginated as well so make sure to increase the offset parameter until no data is returned.
4. Merge together the matches with the pre-match odds data to create the betting dashboard.
5. Optionally, you can query live odds as well /football/odds?date=2025-04-20&oddsType=live&offset=0 and show them on your website.

There are a lot more creative ways on how to use the API but the above scenarios showcase a few baseline cases.

Real-world success stories: How Highlightly improves betting strategies

One of the most powerful applications of Highlightly's predictive capabilities and real-time odds aggregation has been in the identification of sure win bet placements also known as arbitrage betting or value betting.

By leveraging model-based probabilities and the highest available odds across different bookmakers, several users were able to systematically detect bets where the risk-adjusted expected value was positive.

In several cases, individuals running automated strategies were able to generate substantial profits. Documented examples include users achieving upwards of $23,000 in profit over a period of just a few months. By simultaneously placing bets across multiple platforms, they made guaranteed returns regardless of the actual match outcomes.

These real world outcomes demonstrate that:

• Highlightly's data and predictive analytics are accurate and responsive enough to support professional-grade betting strategies
• users who combine technical integration with statistical discipline can achieve significant returns using the API
• the market itself reacts when bettors consistently find and exploit inefficiencies - a testament to the effectiveness of using Highlightly's tools

This highlights not just the potential profitability of using Highlightly, but also the importance of strategic betting management, account protection, and responsible application of data-driven approaches in live environments.

Final thoughts

In today's competitive sports betting landscape, access to real-time data, accurate predictions, and comprehensive bookmaker information is no longer optional but essential. Highlightly offers a robust, technically sound API solution that allows developers, entrepreneurs, and professional bettors to build intelligent, data-driven platforms and strategies.

By combining structured sports data, AI-driven predictive models, and real time odds, Highlightly enables users to:

• develop smarter betting tools and applications
• identify value and arbitrage opportunities
• deliver richer insights to end-users
• adapt quickly to both pre-match and live betting markets

Real-world use cases have already demonstrated that Highlightly's technology can deliver good results when used strategically, providing new monetization opportunities where information and timing make the difference.

Explore Highlightly's full API documentation and start integrating today.